Our Sponsors!
Agenda
Here is the amazing lineup for the day.
PLEASE NOTE THE FOLLOWING...
T - REPRESENTS A TACTICAL SESSION
S - REPRESENTS A STRATEGIC SESSION
12:30 – 1:00 PM: Registration
1:00 PM - 1:45PM: Forum Begins
Welcome and announcement Morning sponsor, Vic Ahmed, Patrice Barber, Kelly Quann, Kirstin Ginnity
The B2B Mobile and Internet Playbook – The integration of Internet and Mobile Marketing
Listen to practical examples of how adding text messaging to your email marketing and other marketing channels requires additional business integration.
Learn why mobile web sites are crucial, how QR codes and snap tags differ, and where mobile apps fit into your business development.
Patrice Barber – President Taylor Made Small Biz , Founder TMS – Mobile Marketing
1:45PM - 2:15PM: Panel discussion
Is the Internet Dead? Going mobile in 2012 – A primer for ramping up your
mobile marketing and wireless technology
This panel discussion focuses on the Business Opportunities, Corporate Strategies, User Experience, and Key Metrics that foster high ROI when using Mobile Marketing
Panel Discussion – Kim Dushinski, Jason Stout, Liz Coker, VC and private investor
2:30PM – 3:15PM
T - Mobilize your Business - Get Practical & Tactical options to apply to your business, case studies of successful mobile marketing strategies, discover what’s right for your business
Kim Dushinski – CEO Mobile Marketing Profits and Author The Mobile Marketing Handbook (Amazon best seller list)
S – Corporate strategies for mobile - In this lively discussion you will understand the full lifecycle that begins with assessing strategies, the mobile user experience, mobile application development and testing, business integration and re- assessing the strategies, performance and results
Jason Stout – Founder Mobile Monday Colorado and CME for HP Enterprise Services Mobile
2:30PM – 3:15PM
T – Branding with SnapTags – learn best practices that SpyderLynk has developed over the past three years of executing 2D mobile barcode campaigns for major advertisers including Unilever, Anheuser-Busch InBev, Coca-Cola and Toyota. Key takeaways include a solid understanding of the different types of mobile barcodes, how and why call-to-action is critical to driving response and how to measure the effectiveness of mobile barcode programs.
Nicole Skogg- CEO Spyderlink – clients include Coke Zero, Revlon, Foot Locker, Coors
Want an App for Your Business? Don’t Spend a Fortune and Don’t Wait Months. – Find out how to get apps developed in days without spending thousands on a developer. Then manage your app without any additional staff. Get ahead of your competition while building an additional revenue stream.
Shawn Li - Sales Manager at Branded Business Apps
Want an App for Your Business? Don't Spend a Fortune and Don't Wait Months. – Find out how to get apps developed in days without spending thousands on a developer. Then manage your app without any additional staff. Get ahead of your competition while building an additional revenue stream.
3:30PM - 4:15PM
T - The Future of Social Media with Mobile – Using the Mobile Facebook app, Google + and other social media channels to broaden your customers mobile experience with multi-media integration. Learn how B2B Social Media
Andrea Vahl – Founder AndreaVahl.com and Author of Best seller -Face Book Marketing for Dummies
S – Reach your widest market ever – SMS text messaging has become the most widely used data application. Mobile phone users continue to adopt this method as their preferred method for communications. Learn how advertising with short codes, long codes and premium codes, and expands your access to nearly every mobile user.
Chris (Cri) Boratenski, Co-Founder / Mobile Advisor
3:30PM - 4:15PM
T - How to Grow Revenue, User Engagement, and Unique Visitors – Understand how user experience drives engagement and unique visitors in mobile unlike any other marketing medium. Learn the critical factors in creating your mobile business application. Discover how the time honored tradition of “functionality first” is smashed with the advent of Mobile apps.
Juan Sanchez – Effective UI
S –Measuring Mobile to Ignite Results -3p’s to creating a stellar mobile experience - Performance, Privacy and Personalization - Find out how to measure your customer’s mobile experience for every platform with 2 bars, 3 bars or more, across multiple carriers and multiple platforms. Build loyalty, boost brand, and increase engagement by delivering a personalized mobile experience driven by Customer Intelligence.
Liz Coker - 3P Mobile - VP
4:30PM – 5:15 PM: Panel Discussion
The "Trillion Dollar" Question: Who Will Power the Mobile Wallet? - Ecommerce & Mcommerce providers, mobile application developers, carriers, venture capitalists participate in this panel discussion to explore how this lucrative market opportunity will evolve
Panel Discussion –moderator – Jason Stout - Doug Dwyre-MocoPay, Juan Sanchez Effective UI, Jane/ Nicole- Spyderlink, Liz Coker, Kim Dushinski, Stephen Hatfield –Sprint, Chris Beech –Verizon, Mike Moniz-Circadence (investor)
Moderator: Patrice Barber - President Taylor Made Small Biz
5:15 – 5:30 PM WRAP UP
How Are Media and Technology Converging? What's Next in your business?
Patrice Barber - President Taylor Made Small Biz
5:30PM - 7:00PM : NETWORKING - Sip and Savor Cocktail Party
Meet with other entrepreneurs, investors, and executives, and enjoy complimentary Hors’douvres and the cash bar